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ITO's Black Friday Black-Owned Gift Guide

It’s the season of holiday shopping! If you find yourself Google searching “Gifts for…” look no further, our annual Black-Owned Holiday Gift Guide is here. This season on the blog, we want to highlight 21 black-owned businesses that are breaking barriers and delivering truly great products. Check out these black-owned brands who have the perfect range of gifts for your family and friends. 

P.S. Don’t find the perfect gift here? Check us out on Instagram for our full list of black-owned brands to shop from this year. 


Inside Then Out Better Every Day Journal: For you and your bestie ($39.95)

Inside Then Out Better Every Day

Give the gift of personal growth this year. During Black Friday, buy one, get one 50% off. Perfect before the New Year. You and your closest friend can spend 2024 building a daily wellness habit, learn more about yourselves through thought-provoking questions, and support efforts towards a better you.

Yoke: My Yoga of Self-Acceptance: For the yogi in your life ($10.89 on Amazon)

In her book about finding self-acceptance both on and off the mat, Jessamyn Stanley writes about “Yoke” the Sanskrit word for yoga.

“To yoke mind and body, movement and breath, light and dark, the good and the bad. This larger idea of “yoke” is what Jessamyn Stanley calls the yoga of the everyday—a yoga that is not just about perfecting your downward dog but about applying the hard lessons learned on the mat to the even harder daily project of living.” (Amazon)

Actually Curious - Happy Hour Edition: For your friend group ($25) 

“The Happy Hour Edition is a light-hearted and connecting conversation game that helps establish trust for deeper conversations. Perfect for date night, game night, intentional  conversation starters, dinner parties, and your self-care journaling practice” (Actually Curious)

Black Girl Vitamins: For your health-conscious bestie ($25)

The Once a Day Multivitamin contains 8+ Micro-Nutrients Essential For Your Growth, Mood, Health, and well-being. These gummy vitamins:

  • Boost Your Immune System,
  • Improve Energy Levels, 
  • Help get in 8 Essential Micro-nutrients Daily
  • 100% Vegan
  • Are Made In The USA

Browndages: The perfect stocking stuffer for everybody ($3.99) 

These assorted bandages come in five different shades, are latex-free, and have a clear wrapper so you know exactly which shade you are getting. For under $5, these are a gift everyone can use! 


Arch NYC Lovestruck Chrome: A true treat for the fashionista ($350)

Created for the woman who fancies romance, allure, and sexiness. Flattered by the heart motif and whisked away by the barely-there design. Tell a story, create a character, and revel in your moment before it ends for the night. This is Lovestruck, the piece, the shoe, the signature. Featuring our custom open heart design and “arrow” inspired heel. (Arch NYC)

Murway Official Destiny's Charm Necklace: Add some affordable glamour to her collection this holiday ($34)

This highly-rated gem has the design and feel of a luxury item. 

Crafted with meticulous attention to detail, this necklace will serve elegance and sophistication. The trendy M logo is 18k Gold Plated. (Murway Official)

Aaks Online Hana Mini Blue For the friend with world-class style 


A A K S was founded by Akosua Afriyie-Kumi with the goal of introducing the world to her favourite weaving techniques by the women of Ghana, increasing awareness around ethical production processes and encouraging sustainable consumption in the fashion world. Handcrafted in Ghana, A A K S creates handbags in styles that seeks to conserve the provenance of weaving as an art form, accentuated with the bright exuberant colours of Africa. (AAKS online)

House of Aama Ringer Resort Tee A reimagined classic ($95)

A retro design with a fresh twist made in Los Angeles, USA. 

House of Aama is a culturally inspired lifestyle brand rooted in the ethos of the African continent and diaspora (House of Aama)

Grave Eleyae Men's Satin lined Slap Cap Hair protection and warmth, sign us up ($19.99)

Adjustable drawstrings allow you to tighten the cap, silked-lined for hair protection and a classic design.

Re Ona Bobbi Trousers A chic basic to take from the office to dinner ($185) 

REỌNA is a luxury womenswear brand that creates high-quality, comfortable, and functional ready-to-wear pieces that can be worn year-round, season to season (REONA)


Ami Nicole Lip Treatment Oil The perfect lippie ($20)

This oil-to-gloss treatment nourishes lips and adds a comfortable, non-sticky shine. Available in six shades.

Bevel Beard Oil Self-care under $20 for the guy in your life ($14.95)

The drip your beard needs. A non-greasy, lightweight solution that packs all the punch. Bevel Beard Oil adds sheen to your beard and reduces dryness, frizz, and breakage, all without clogging your pores. (Bevel)

Oui the People Cloud Nine Massage Set Gift them the ultimate at home massage experience ($80)

This spa-like duo smooths, lifts, and hydrates skin while releasing negative energy from the body through full-body circulation. The SHAPE SHIFTER tool supports lymphatic drainage through ritualistic healing while FEATHERWEIGHT assists with glide and delivers intense hydration and collagen-enhancing goodness. (Oui the People)

Hanahana Beauty Discovery Set Gift with intention ($35)

Hanahana beauty boasts the message “Beauty with Intention” 

We’re creating results-driven products for body and face, with ethically sourced ingredients, starting with shea butter sourced directly from producers in Tamale, Ghana. (Hanahana Beauty)

Ries Ries Limited Edition Gift Set A travel essential with sustainability in mind ($70)

Bring all your beauty favorites, breeze through TSA and break up with single-use plastics. (Ries Ries) 


La Vichy Desert Plate Sets A gift that looks like you got it on vacation (155.00 on Maison la Mode)

“The colors and sounds of my native Barranquilla enliven my love for culture and tradition. A table with the soul of dance, represented by the checkered pattern of the vichy squares of the skirts of the cumbiamberas on fine tabletop-decorated by hand by Carmen de Viboral artisans, transports to me the joy of the whistle of a millo flute and the rumble of the tambora of a cumbia” (Maison de Mode)

Estelle Colored Glass Rose Stemware For the brunch babe ($185.00)

The founder of Estelle Colored Glass has named the collection in honor of her grandmother, Estelle, who she describes as "a jewel of a person that instilled in me an appreciation of the pastime of  treasure hunting for beautiful finds -- especially for the kitchen which was the heart of her home." (Estelle Colored Glass)

Cedar + Vanilla Candle by 228 Grant Street (Domain by Laura Hodgess Studio) A crowd-pleasing classic ($22)

Hand-poured in Baltimore County with natural soy derived from domestically grown soy beans for an eco-friendly, clean burn. Uses a lead-free cotton wick primed with vegetable based wax and premium grade fragrance oil. No added dyes or chemicals. (Domain by Laura Hodgess Studio)

Yowie Golden Vinegar For the home chef in your life ($28)

Mostly ginger vinegar with some citrus vinegar and wild foraged nettle vinegar to create a complex flavor profile with notes of spicy, warm, bitter, and pungent citrus. Fermented for over a year. (Yowie)

Zenith Nadir Tortie Planter Set Perfect for the beginner plant-bae ($35)


This five-piece kit has absolutely everything you need to keep a plant alive. Even the most negligent plant parents will be able to tend to the air plant provided in this set.

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