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Our mission is simple... to create more intentional moments to slow down

Inside Then Out is a wellness brand that creates tools for journaling, ritual, and moments of peace. Our company was founded on the belief that true wellness goes well beyond the external factors and extends to how we nurture our mind, emotions, and experiences.

Better Every Day Journal lying on a table with two cream coffee table books and a brown wooden decor bowl

The best way forward is inward

We believe that the greatest journeys begin within. In a world filled with distractions and noise, we are here to create space for you to connect deeply with yourself and others.

From Our Founder

"I have loved journaling since I was a little girl and creating my own has felt like such a full circle moment. I created this brand because it was exactly what I needed at a time in my life when I felt far from myself. I wanted to build something that served as a daily reminder to nurture self-care and reflection. I am so grateful to this community and feel so blessed that I get to do what I love every single day. "

- Nya Jones

A Place to be Human

Through the demands of daily life, sometimes its easy to forget who we are, human. All with lived experiences, traumas, hobbies, goals, and all of the many things that make us who we are. At ITO, we hope to create space for you to slow down, and connect with that human.

As seen in

"I appreciate that the questions are both thoughtful and unique, and have found this to be a great addition to my morning self-care routine."

"It's always nice to have a journal handy to keep your ideas and thoughts in an organized and safe space."

"Journals from Inside Then Out encourage users to delve deeper into life's meaning and beauty"

"At a time in life ripe for reflection, this is a daily guided journal is designed to help the recipient nurture the best version of themself."

"People always talk about the benefits of journaling but it can be hard to just jump into it. Often times people do not get the full experience because they have no guidance. The Inside Then Out journal allows you to write what you think and feel while also providing an outline to reach those thoughts."