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Our Story

Tools for more intentional modern living.

About Us

It all began with our founder, Nya Jones, who was on her own personal journey to become more intentional in her life. She wanted to encourage others who were similarly working on becoming a better version of themselves, to have a simple, easy way to make reflection and self-improvement a part of their daily routine. Inside Then Out was then founded in 2020 with the launch of the Better Every Day Journal.  Since then we have expanded to offer a collection of modern, minimalistic products that help you prioritize self-care and growth in your daily life. 

Meet Our Founder

Nya Jones is an entrepreneur with a passion for self-care, journaling, and personal growth. She grew up in West Palm Beach, Florida and went to college at Johns Hopkins University where she studied Public Health. As someone who has always struggled with opening up to others, she fell in love with journaling at a young age and used it as an outlet to release her thoughts and feelings onto paper. After graduating from university, she decided to create the journal that she wanted for herself. She soon realized this journal could be helpful to many other people as well, which inspired the brand Inside Then Out. Nya is still on her journey to becoming the best version of herself and hopes Inside Then Out can empower you to do the same.

Our Mission

Inside Then Out wants to help guide you along your personal growth journey. The name "Inside Then Out" represents prioritizing what's inside first. We hope we can empower you to take the time to reflect and realign yourself with your goals, positive habits, and effective mindsets that will enable you to become the person you want to be.


"I appreciate that the questions are both thoughtful and unique, and have found this to be a great addition to my morning self-care routine."

"It's always nice to have a journal handy to keep your ideas and thoughts in an organized and safe space."


"At a time in life ripe for reflection, this is a daily guided journal is designed to help the recipient nurture the best version of themself."

"People always talk about the benefits of journaling but it can be hard to just jump into it. Often times people do not get the full experience because they have no guidance. The Inside then Out journal allows you to write what you think and feel while also providing an outline to reach those thoughts."


"Inside Then Out is the ultimate tool in fostering a stronger understanding and relationship with yourself. Their collection of modern, minimalistic products help you prioritize self-care and growth in your daily life."

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