As the Digital Ads Manager for Inside Then Out, you will lead the marketing strategy to drive online visibility, customer engagement, and revenue growth. You will be responsible for overseeing all aspects of digital marketing, including paid advertising, website optimization, and email marketing. This role requires a strategic thinker with a deep understanding of digital marketing channels, while maintaining our brand voice and ethos.

Responsibilities:

• Develop and implement effective Facebook, Google, and Tik Tok advertising strategies to drive brand awareness, engagement, and conversions
• Conduct thorough research and analysis to identify target audiences, market trends, and competitor activities
• Create and manage ad campaigns, including ad copywriting, creative development, targeting, and budget optimization
• Plan and execute email marketing campaigns, including segmentation, automation, and A/B testing, to drive customer engagement and retention.
• Monitor campaign performance and make data-driven decisions to maximize ROI and achieve campaign objectives
• Collaborate with cross-functional teams (i.e. social, content, and partnerships) to align advertising efforts with overall marketing initiatives
• Stay up-to-date with industry trends and best practices in social media advertising

Experience:

• Bachelor's degree in Marketing, Business Administration, or related field
• 1-2 years of experience in digital marketing (executing campaigns on Facebook, Google, and Tik Tok Ads)
• Strong understanding of e-commerce platforms, such as Shopify and Klaviyo
• Familiarity with performance marketing concepts, such as SEO and e-commerce strategies
• Proficiency in using tools like Google Analytics, Google Tag Manager, and social media management platforms
• Excellent analytical skills to interpret data and optimize campaign performance
• Creative thinker with a passion for wellness and a keen eye for digital storytelling and visual aesthetics.
• Strong leadership and communication skills to effectively collaborate with internal teams and external partners

If you are a strategic digital marketer with a passion for wellness and a drive to make a positive impact, we encourage you to apply for this exciting opportunity.

Inside Then Out is an Equal Opportunity Employer (EEO). We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, marital status, sexual orientation, gender identity, or any other characteristic protected by law.

We believe that a diverse and inclusive workforce is essential to our success. We are committed to creating a workplace where all employees feel valued, respected, and included.

If you are an individual with a disability and you need assistance with the application process, please contact us at careers@insidethenout.com